The design of this shampoo packaging evokes the idea of a pleasant bath in a hot spring. The colour combination of beige and blue expresses the feeling of warmth and comfort of a stone and a hot spring. The flow of hot spring water is symbolised by the gradually disappearing water wave element on the top of the product. The bottle has a grainy texture to make it easier to hold during use. The upper part of the bottle is transparent, revealing how much shampoo is left. A curved dispenser pump also adds to the vibrant look of the product and makes for a pleasant user experience.
Shampoo - Contains Japanese-derived plant ingredients such as rice and sake lees. A unique amino acid formula gently cleanses old sebum. Suppresses dryness and makes hair smooth and cohesive.
Treatment - With rich texture coats each hair individually, adding moisture to the core. The swell is adjusted from the core for a supple and firm finish.
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Japan Rakuten’s top selling hair care with over 200 million bottles sold! Light, Smooth and...
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Japan Rakuten’s top selling hair care with over 200 million bottles sold! Light, Smooth and...